Advertising Agency: TBWAESPANA, Madrid, Spain
Executive Creative Director:
Juan Sanchez and Guillermo Gines
Creative Director:
Montse Pastor, Vicente Rodriguez and
Bernardo Hernandez
Copywriter: Vicente Rodriguez
Art Director: Bernardo Hernandez
Producer: Nuria Mazario
Account Supervisor: Ines Diaz Casariego
Advertiser’s Supervisor: Javier Martinez Avial

Bronze at Cannes 2007. Credits:
Advertiser/Client: SONY COMPUTER ENTERTAINMENT
Product/Service: SONY PLAYSTATION
Entrant Company: TBWAMADRID
Country: SPAIN
Advertising Agency: TBWAMADRID
Country: SPAIN
Executive Creative Director: Guillermo Gines/Juan Sanchez
Creative Director: Bernardo Hernandez/Montse Pastor
Copywriter: Vicente Rodriguez
Art Director: Ely Sanchez
Account Supervisor: Ines DIaz-Casariego
Advertiser’s Supervisor: Javier Martinez Avial
PSP掌上游戏机  广告
      这两则广告都是用“游戏太吸引”作为广告主题，切入点是“因为吸引而不知身在何处”。通过夸张人的行为来表现游戏的吸引。

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